How Microsoft Aligned People Promise with Purpose

How Microsoft Aligned People Promise with Purpose How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose (of course). Paul Davies is a Consumer Marketing Director at Microsoft, and we spoke to him about the employer brand and people promise at Microsoft. Have a listen below and be sure to tune in to the Employer Branding Podcast. In this episode, we discuss: Pauls role and where Microsoft is positioned today, what brands are represented under the Microsoft umbrella. Is there an employer brand, a consumer brand, and a corporate brand, or is it all the same? Pauls view on this as a marketer. Whats the corporate culture like inside Microsoft? How a large enterprise can still be entrepreneurial. What impact has new CEO Satya Nadella had? His presence is arguably a big shift from Steve Ballmer. What are the talent challenges at Microsoft? Does the company have the same issues like everyone else? Myths about millennials, and why theyre not that different from other generations. And they do watch normal TV apparently. What is the EVP/people promise of Microsoft?  How the EVP is a derivation from the overall mission of the company. How the company communicates this message to prospective talent, both in offices and online. Particular initiatives that Paul is proud of, including ways to get women into technology roles. How to go about measuring the ROI on employer brand, Pauls views on this from a marketing perspective. Pauls best tips for employer brand managers how they need to buddy up with their counterparts in marketing. What other companies are getting employer brand right and whats next on the horizon for employer brand. Connect with Paul on Twitter at  @paul_davies.